How to boost sales and free up marketing teams

How to boost sales and free up marketing teams

The most common issue that clients come to us with at Libris is brand management and how to control it, especially when they have multiple offices and sales staff to manage. The first sign that control is slipping normally manifests in the marketing department, not...
Brand consistency woes

Brand consistency woes

The way we work and the material we produce is changing, customers want marketing that focuses on their specific needs. It is hard to maintain brand consistency on the ad hoc locally produced collateral that internal marketing departments are producing to meet demand....
Willy Wonka’s golden marketing advice!

Willy Wonka’s golden marketing advice!

It is hard to keep up with technology at the best of times, before I get home in the evening I can turn the heating on before I leave the office, warm my car up before getting in, order my dinner to be delivered. Then once I get home I can unlock my front door using...